Hohoho Paradigm Doughnuts. Or Is It Donuts?

I've been having a lot of fun ikon doughnuts. Or is it donuts? I'm non certain which spelling is correct, exactly it seems that donuts are all of a precipitous all roughly me. There's a TV demo nearly doughnuts, together with inwards my local paper yesterday at that topographic point was an article nearly a novel "design your ain doughnut" store opening inwards my town. Phish is doing a 13-day concert run at Madison Square Garden inwards NYC this summer, calling it "Baker's Dozen" - soundless some other doughnut reference. Coincidence? Conspiracy? Hmmm.